Growing your coaching business can feel like an uphill climb—until you learn how to clearly communicate why you do what you do.
Here’s the reality: To inspire people to embrace a new idea and take action, you need to speak from a place of belief. When people resonate with your core values and the reasons behind your work, they will follow you, support your vision, and ultimately hire you.
But here’s where many coaches get stuck: they focus too much on what their program is and does. People don’t make decisions based on facts or features—they buy based on emotion.
As Simon Sinek says, “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”
This is why I teach coaches my unique method for starting with WHY—so you can lead with your vision, not get bogged down by chasing trends or focusing solely on profit. Being market-driven often leads to burnout and inconsistency, but being vision-driven creates alignment and momentum.
When you’re crystal clear on your WHY and have a solid Stand, Mission, and Vision for your coaching business, these become your guiding principles—your North Star. They keep you grounded, focused, and on course, helping you make decisions with purpose.
As a result, you’ll find more meaning in your work, attract the right clients, and experience greater success—both financially and personally.
Hundreds of coaches have already experienced life-changing breakthroughs with this process. I first taught these powerful principles live in my Mission, Message, and Why workshop — and now, you don’t have to wait for a live event to access them. You can start your own transformation right here with my North Star Finder.
Want to dive in right away? Watch this video to gain the clarity and confidence you need in your coaching practice — and take the first step toward building the aligned, impactful business you’ve been dreaming of.
Or, if you’re ready for a deeper transformation, start your journey with the North Star Finder and uncover the mission, message, and purpose that will drive your success.
