Sales is an important part of the coaching process. Yet so many coaches struggle with sales, which means their business is struggling.
I know you just want to help people, but without consistent sales, you don’t have a business…you have a hobby.
New coaches, especially, get so caught up in the mechanics of business – they’re trying to curate the perfect social media feed, build their website, or develop the perfect program, but none of that is what builds your business or attracts clients.
To master sales, you have to understand the part of the brain that makes the buying decisions.
I discuss my process, and how to break through sales resistance on Marc Mawhinney’s podcast: Natural Born Coaches.
On this episode we cover :
- How I started as a coach in the online space
- My thoughts on being “too pushy” in sales, and the choice you always have as a coach selling your services
- Why I recommend following a proven sales process in order to gain confidence
- The importance of believing in your product in order to sell well