The Truth About Sales in the Coaching Industry: Debunking Common Myths

Are you struggling to close deals and bring in new clients to your coaching business? It’s time to debunk some common misconceptions about sales in the coaching industry that might be holding you back.

Myth #1: Selling is about YOU.

Reality: Nope, it’s about your prospect. Your focus should be on how you can solve their problems and meet their needs.

Myth #2: Sales is about your product or service.

Reality: Nope, it’s about your prospect. Instead of pushing your product or service, focus on understanding your prospect’s pain points and offering solutions.

Myth #3: Selling is sleazy.

Reality: Nope, it’s a solution to a problem. Your goal is to help your prospect overcome a challenge or achieve their goals through your coaching services.

Myth #4: The sales call is a mini-coaching call.

Reality: Nope, it’s a consultation call. While coaching is about guiding and supporting your clients, the sales call should be focused on understanding your prospect’s needs and offering tailored solutions.

Myth #5: If I am good at what I do and I have a great product, the sales will come.

Reality: You need to have a clear intention, plan, and effective strategy behind your sales and business goals. Don’t rely on being the best-kept secret in the industry.

By understanding these sales myths and focusing on your prospect’s needs, pain points, and goals, you can improve your sales approach and grow your coaching business. 

Remember, effective sales is about building relationships and offering solutions, not just pushing your product or service.

If you’re ready to take your coaching business to the next level, it’s time to focus on your North Star

What is your ultimate goal?  What steps do you need to take to achieve it? 

By identifying your North Star and creating a clear plan of action, you can set yourself up for success. My North Star Finder guide will help coaches and business owners like you to identify and achieve their goals.

Ready to find your North Star and take your coaching business to new heights? Download my North Star Finder today and start your journey towards success.

Feel free to share it directly to your socials.

Facebook
LinkedIn
Email

Or you can copy the link to share it in a message.

Leave a Comment

Search

Never Miss a Thing

Jessica Perez-Beebe

Jessica Perez-Beebe is an award-winning coach, author, speaker, and entrepreneur with more than two decades of experience helping athletes and entrepreneurs transform their lives and businesses. Since the age of 27, she has built and led multiple businesses — including successfully selling one of her companies — and founded Live Now, LLC, where she trained and certified hundreds of coaches to become influential leaders who create lasting change in their own communities.

Her signature North Star Method teaches high achievers how to escape the cycle of busyness and burnout, reconnect to a deeper vision for their life and work, and create success that is both purposeful and sustainable.

Jessica is known for her leadership and communication excellence across multiple industries. Follow along on her blog, newsletter, and Instagram to stay inspired, stay connected, and see what’s next.

Follow Me

Achieve More by Doing Less: Discover the Framework High Achievers Use to Find Fulfillment Without Overwhelm

Are you ready to stop chasing small goals and start creating a life aligned with purpose, clarity, and ease?