The Truth About Sales in the Coaching Industry: Debunking Common Myths

Are you struggling to close deals and bring in new clients to your coaching business? It’s time to debunk some common misconceptions about sales in the coaching industry that might be holding you back.

Myth #1: Selling is about YOU.

Reality: Nope, it’s about your prospect. Your focus should be on how you can solve their problems and meet their needs.

Myth #2: Sales is about your product or service.

Reality: Nope, it’s about your prospect. Instead of pushing your product or service, focus on understanding your prospect’s pain points and offering solutions.

Myth #3: Selling is sleazy.

Reality: Nope, it’s a solution to a problem. Your goal is to help your prospect overcome a challenge or achieve their goals through your coaching services.

Myth #4: The sales call is a mini-coaching call.

Reality: Nope, it’s a consultation call. While coaching is about guiding and supporting your clients, the sales call should be focused on understanding your prospect’s needs and offering tailored solutions.

Myth #5: If I am good at what I do and I have a great product, the sales will come.

Reality: You need to have a clear intention, plan, and effective strategy behind your sales and business goals. Don’t rely on being the best-kept secret in the industry.

By understanding these sales myths and focusing on your prospect’s needs, pain points, and goals, you can improve your sales approach and grow your coaching business. 

Remember, effective sales is about building relationships and offering solutions, not just pushing your product or service.

If you’re ready to take your coaching business to the next level, it’s time to focus on your North Star

What is your ultimate goal?  What steps do you need to take to achieve it? 

By identifying your North Star and creating a clear plan of action, you can set yourself up for success. My North Star Finder guide will help coaches and business owners like you to identify and achieve their goals.

Ready to find your North Star and take your coaching business to new heights? Download my North Star Finder today and start your journey towards success.

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Jessica Perez-Beebe

Founder & CEO

Jessica Perez-Beebe is the founder of Live Now, LLC, a coaching company for coaches!

She’s a pro-athlete, entrepreneur, certified strategic life coach, and recognized expert in mindset, performance, and personal transformation. She works with coaches and exceptional leaders who want to hit their next level of excellence.

Her proven PRO-system helps coaches and entrepreneurs adopt the habits, thought patterns, and performance methods used by pro-athletes to get consistent results without overwhelm or burnout.

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