New coaches often struggle in their online coaching business because of one, or all, of the following:
4 Reasons Coaches Struggle in their Online Business
- They are worried more about being liked by their clients than they are about helping them break through.
As tempting as it might be, your job is NOT to be your clients’ friend. Your job as a coach is to help your clients break through their current limitations, so they can transform a specific area of their life, and get results! Now, that doesn’t mean that you are not polite, respectful, and friendly and that perhaps a small percentage of your clients do end up becoming associates or “friends” down the road, but that is separate from your coaching relationship.
- They undervalue their service and are not charging enough. This is typically because they are afraid to be rejected and so they believe that if they charge a really low price, they will get more yeses. But that’s very rarely the case, and when it is, they end up with difficult clients they don’t want to work with.
- They are not making enough offers! They’re afraid to ask for “the sale”, or are not being direct enough when you ask.
Remember, you only have a business when you have paying clients. And you only have a lucrative business, when you have many clients…enough to pay your team, pay yourself a salary, reinvest in your business, and make a profit after all of that, every month!
ACTION STEP: If you’re not already doing it, start making an offer EVERY DAY.
- They’ve stopped investing in their business and/or their personal development.
Your value as a coach increases as you invest in yourself. That means, investing your time, your money, and your resources in your own growth. Remember, you can’t expect people to invest in your services if you don’t actually invest in yourself.